Digital Leaders Study 2022
Our UK Digital Leaders Study for 2022 assessed 77 leading UK companies’ digital maturity across four dimensions: Digital Marketing, Digital Product Experience, E-Commerce, and E-CRM.
Digital Leaders Study 2022
As technology has evolved, so has the prescription for being a digital leader. In 2022, what made some digital-leading companies better than others?
Digital leadership in 2022 required a mastery of personalisation, customer centricity, innovation delivery and linking data and technology, while addressing real-world challenges.
Digitalisation has transformed all industries, but while much attention is paid to what digital can deliver, digital leadership is hard won, with a huge dependency on getting the execution detail right.
Our global 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing. We found that digital-leading companies focus on taking the following actions:
This report explores how you can take these actions to achieve success for your business. Scroll down to find out more about the Digital Leaders in the UK for 2022.
Find the detailed study findings by industry below - how they perform by digital dimension, compare to previous years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.
Retail - non food
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3.43
Retail - non food
UK Non-Food Retail saw a significant increase in their Digital Marketing footprint from 3.00 (2021) to 3.69 (2022). 2022 presented a unique set of challenges to the British consumer; seen in a slowing economy and rising costs. As such, the British consumer adjusted their spending behaviour towards… View info |
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Retail - food
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3.32
Retail - food
Digitalising the consumer experience has continued as a theme throughout 2022. UK Food Retailers have applied technology effectively to enhance their overall digital footprint; seen in a 5 percent increase on their overall score from 2021. Furthermore, UK Non-Food Retailers have continued… View info |
Retail - fashion
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3.28
Retail - fashion
Fashion retailers scored highly in 2022, but saw marginal growth in their overall digital footprint compared to 2021. The marginal growth was influenced by reductions in E-commerce, E-CRM, and Digital Product Experience scoring. View info |
Telco
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3.11
Telco
The UK Telco industry performed well in this year’s study, particularly in the areas of Digital Marketing and Digital Product Experience where it is really challenging one of the overall strongest industries in the UK: Retail. View info |
Banking
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2.89
Banking
Overall, the banking industry has performed well in this year’s study, supported by some strong performances from a handful of well-established brands. View info |
Insurance
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2.76
Insurance
UK Insurance companies show a high level of digital maturity and stand in good stead compared to their counterparts in France and Germany. However, performance is inconsistent across digital dimensions and there exists large disparities across companies as the industry as a whole continues to close… View info |
Energy
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2.43
Energy
The Energy industry scores 2.43 out of 5 averaged across all dimensions, highlighting its relatively new digital adoption compared to many of the other more digitally mature industries in this study. Despite this, the E-CRM dimension in particular is a highlight - with a score of 2.84 and one of… View info |
This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilising the listed digital criteria as part of their digital customer experience.
The UK takes second position in this year’s European and US edition of the Digital Leaders Study*, with two UK companies in the top 5 scoring companies globally. With an overall grade of 3.61*, the digital maturity of UK companies is good, with many companies - and some industries - scoring higher than this in some dimensions.
*when looking at the Top 30 companies across each country