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The construction industry has improved its grades from last year by developing its digital product and mobile experience. The industry comes second in the B2B category, slightly above manufacturing.YIT again outperforms Lemminkäinen this year. YIT has more advanced digital marketing, digital product experience and e-commerce capabilities and is more active in social media. Lemminkäinen, on the other hand, is stronger in the e-CRM and mobile dimensions. The company should put particular effort into improving its digital marketing capabilities to take the lead next year.The construction companies have improved in the mobile dimension, which was already well above the average. The industry also averaged a grade 8 in mobile.Just like in any other B2B industry, construction companies could improve their e-CRM capabilities. Offering great customer support online contributes to retaining existing customers in an efficient manner, thereby preventing customer churn.
Digital product experience