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7

Consumer products

 

Consumer products’ efforts in social media and digital product experience are paying off.

The consumer products industry stands out with its pace of development, rising from ninth place last year to fourth this time.
Fiskars has developed its digital capabilities this year, improving its overall grade and outpacing Nokian Tyres. Fiskars offers a better mobile experience and is more active in various social media channels. On the other hand, Nokian Tyres outperforms Fiskars with its digital marketing and great digital product experience.

Consumer products offers a great digital product experience, and its companies are active in social media. These are the most important dimensions for the industry, as its companies mainly rely on third parties to sell their products to the end customers.

The consumer products companies still struggle to offer a decent mobile experience. Improvement is vital, as more and more consumers are now mainly using their mobiles to browse products. 

Digital dimensions

Digital leaders

    2018      
1 Fiskars   7      
2 Nokian Renkaat   6.75