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7.5

Clas Ohlson

Due to the study’s newcomers and updated criteria, Swedish retailer Clas Ohlson falls from its fifth place last year to 10th. The retailer excels in serving existing customers efficiently in its digital channels, ranking fifth in e-CRM. However, Clas Ohlson should significantly improve its digital marketing and social media presence to get back into the top five.

Digital dimensions