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The Swedish B2B branch of Tele2 follows just behind its B2C counterpart. Similarly, the company performs above satisfactory (grade 7) except in e-CRM. Often, e-CRM is not seen as important an area of development for B2B than it is for B2C companies. Therefore, the B2B branch of Tele2 should also place emphasis on its mobile and social media experience, which are lagging behind the rest.
Digital product experience