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7.5

Tele2 (B2C)

The Swedish B2C branch of Tele2 climbs up to eighth place this year. Tele2 is the second-most-advanced digital marketer in the Nordics this year. Many Nordic companies in the study have challenges in optimizing their digital marketing. Tele2 stands out by scoring full points in search engine marketing. In other dimensions, Tele2 performs above satisfactory except in e-CRM, where personalizing and involving customers leaves some room for improvement.

Digital dimensions