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Digital leaders in Norway 2017

Our study assesses 55 leading Norwegian companies’ digital maturity across six dimensions: digital marketing, digital product experience, e-commerce, e-CRM, mobile, and social media. On this webpage you can easily access the study highlights: industry rankings and details, summary by digital dimensions, related insights, and download the full pdf.

Industry reports

Here you can find detailed study findings by industry - how it performs by digital dimension and the industry leading companies. Just click on the industry chart below to learn more.

Grade scale: 4 (failed), 5 (poor), 6 (sufficient), 7 (satisfactory), 8 (good), 9 (excellent) and 10 (outstanding)

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54 7.25 Insurance

Insurance

Insurance companies demonstrate the strongest digital maturity among the industries in the study. They lead in both the digital marketing and e-commerce dimensions, but lag behind within mobile and social media.

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B2C
50 7 Retail

Retail

Retail is one of the top industries, and the two best-performing companies in the entire study belong to this industry. However, even though retail has the lead in many dimensions, the industry has room for improvement, especially in the mobile dimension.

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B2C
50 7 Media

Media

The media companies are front-runners in the social media and mobile dimensions, even outperforming the international benchmark companies. However, they could benefit from developing their digital maturity in both e-CRM and e-commerce, in which they perform below average.

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B2C
50 7 Passenger transportation

Passenger transportation

Passenger transportation is ranked fourth among the industries, with an overall satisfactory performance. The industry is the leader in e-CRM, but it has great potential for improvement in the digital product experience and e-commerce dimensions.

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B2C
46 6.75 Bank

Bank

The bank industry is ranked fifth out of 10 overall. There is great variation in the performance of the different banks in the examined dimensions, but digital marketing and e-commerce are the greatest improvement areas for most of the banks.

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B2C
46 6.75 Mobile, broadband and TV

Mobile, broadband and TV

Telenor Mobil is the third-best company in the study, but variations in the performance of the other mobile, broadband and TV companies means the industry has an overall average performance with potential for improvement.

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B2C
42 6.5 Consumer products

Consumer products

The consumer products industry is ranked seventh in digital maturity. It is one of the best-performing industries in the digital marketing and digital product experience dimensions, but it has great potential for improvement in the mobile dimension.

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B2C
38 6.25 Energy

Energy

The energy industry is among the weakest digital performers. The companies assessed could improve in all dimensions, especially within digital product experience and social media. With the introduction of smart grid systems, the industry is facing a potentially substantial transformation.

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B2C
38 6.25 Food retail

Food retail

The food retail industry is undergoing changes as new, purely online retailers are emerging, forcing the incumbents to follow suit. Overall, food retail is one of the worst-performing industries, with only one company ranking among the top 50 percent.

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B2C
33 6 Consumer products (food)

Consumer products (food)

Consumer products (food) is the industry with the poorest performance overall. The three lowest-performing companies in the study belong to the consumer products (food) industry. Companies within this industry have potential for improvement in every dimension, especially within digital marketing.

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B2C

Key Findings

Our Key Findings section offers detailed information about the researched Norwegian companies digital maturity by dimension, showing status by category and also the top five best performing companies. Click the dimension tabs below to learn more.

Grade scale: 4 (failed), 5 (poor), 6 (sufficient), 7 (satisfactory), 8 (good), 9 (excellent) and 10 (outstanding)

Digital Marketing

Norwegian companies have significant improvement potential in digital marketing. A more versatile use of different digital marketing channels could lead to higher digital maturity in this dimension. There is a large gap between the most and the least mature companies. The leading Norwegian company in digital marketing is Komplett.no (9.0).

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Pay per click

Display ads in main media

Re-targeted advertising

Affiliate marketing

Norway top 5

  • 9

    Komplett.no

    Retail

    Norway

  • 8.5

    IF

    Insurance

    Norway

  • 8.5

    Telenor Mobil

    Mobile, broadband and TV

    Norway

  • 8

    Storebrand Forsikring

    Insurance

    Norway

  • 7.25

    Canal Digital

    Mobile, broadband and TV

    Norway

Digital product experience

Digital product experience is an area where Norwegian companies have strong digital maturity. In fact, this is the dimension with the highest average performance. Nonetheless, most companies could still improve, especially by including more engaging content on their websites.The leading Norwegian company in digital product experience is Elkjøp Norge (8.75).

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Detailed product/services data

Special offers promoted on the website

Content sharing via social media

Product comparisons

Product reviews

Norway top 5

  • 8.75

    Elkjøp Norge

    Retail

    Norway

    B2C
  • 8.5

    Komplett.no

    Retail

    Norway

    B2C
  • 8.5

    Tine Gruppen

    Consumer products (food)

    Norway

    B2B
  • 8.25

    Expert

    Retail

    Norway

    B2C
  • 8.25

    RiksTV

    Mobile, broadband and TV

    Norway

    B2B

E-commerce

The growth in online retail, driven by global players, has increased customers’ expectations and forces Norwegian companies to improve their e-commerce platforms. Most Norwegian companies would benefit from developing their e-commerce offering to get on par with their international competitors. The leading Norwegian company in e-commerce is Expert (8.5).

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Display of product availability

Chat service as sales support

Click and collect

Cross-selling

Fast delivery option

Norway top 5

  • 8.5

    Expert

    Retail

    Norway

  • 8.25

    Elkjøp Norge

    Retail

    Norway

  • 8.25

    Tryg Forsikring Norge

    Insurance

    Norway

  • 7.75

    BKK

    Energy

    Norway

  • 7.75

    Komplett.no

    Retail

    Norway

E-CRM

Although Norwegian companies increasingly serve their customers through digital channels, they could further advance their overall digital customer relationship management (e-CRM). Simply offering digital services is insufficient; the companies should also have a clear perspective on why and how they offer them. The leading Norwegian company in e-CRM is Widerøes Flyveselskap (8.5).

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

FAQs

Real-time chat service

Customers are able to give feedback online

Call-back services

Norway top 5

  • 8.5

    Widerøes Flyveselskap

    Passenger transportation

    Norway

  • 8.25

    Kolonial.no

    Food retail

    Norway

  • 8

    SAS

    Passenger transportation

    Norway

  • 8

    Norwegian Air Shuttle

    Passenger transportation

    Norway

  • 7.75

    RiksTV

    Mobile, broadband and TV

    Norway

Mobile

Norwegian companies have clearly invested in mobile, as this is their second-best dimension overall. One in three companies receive a good grade in this dimension. However, when compared with international benchmark companies, it is evident that Norwegian firms have the potential to improve. The leading Norwegian company in mobile is SAS (8.75).

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Mobile optimized sites

Mobile commerce

iOS applications

Android application

Norway top 5

  • 8.75

    SAS

    Passenger transportation

    Norway

  • 8.75

    SpareBank 1

    Bank

    Norway

  • 8.75

    Lyse Energi

    Energy

    Norway

  • 8.5

    Tine Gruppen

    Consumer products (food)

    Norway

  • 8.5

    Skandiabanken

    Bank

    Norway

Social media

Almost all Norwegian companies are present on one or more social media platforms. Social media is used for both marketing and customer service, but companies could expand their social media impact by providing a greater selection of engaging content and encouraging customer involvement. The leading Norwegian company in social media is Telenor Mobil (8.75).

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

YouTube

Facebook

Twitter

Instagram

LinkedIn

Pinterest

Google+

Norway top 5

  • 8.75

    Telenor Mobil

    Mobile, broadband and TV

    Norway

  • 8.5

    Schibsted

    Media

    Norway

  • 8.5

    TV2 Sumo

    Media

    Norway

  • 8.5

    Norwegian Air Shuttle

    Passenger transportation

    Norway

  • 8.25

    NRK

    Media

    Norway

Contact us

Contact us for more information and details about this research, about BearingPoint’s digital transformation capabilities and experiences, or to benchmark your company’s digital maturity.

Our people

Feel free to contact our subject-matter experts and study authors directly. 

Video

 

Digital leaders in Norway 2017

Jan 24 2017

Digital marketing in Norway 2017

Jan 24 2017

E-commerce in Norway 2017

Jan 24 2017

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