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Digital leaders in Norway 2018

Our study assesses 70 leading Norwegian companies’ digital maturity across six dimensions: digital marketing, digital product experience, e-commerce, e-CRM, mobile, and social media. On this webpage you can easily access the study highlights: industry rankings and details, summary by digital dimensions, related insights, and download the full pdf.

Industry reports

Here you can find detailed study findings by industry - how it performs by digital dimension and the industry leading companies. Just click on the industry chart below to learn more.

Grade scale: 4 (failed), 5 (poor), 6 (sufficient), 7 (satisfactory), 8 (good), 9 (excellent) and 10 (outstanding)

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54 7.25 Telecom

Telecom

The telecom industry is the clear winner in the study, ranking first in four dimensions and among the top three in the other two. Telia and Telenor are ranked second and third, respectively, overall.

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42 6.5 Insurance

Insurance

Insurance companies show a high level of digital maturity and willingness to invest for the future, but still have room for improvement across several areas.

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42 6.5 Media

Media

Media is the industry that demonstrates the second-highest level of digital maturity. The winning company of the 2018 Digital Leaders Study, FINN.no, belongs to the media industry.

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42 6.5 Passenger transportation

Passenger transportation

Passenger transportation remains among the top five industries, still ranking fourth with a performance that is above sufficient.

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42 6.5 Retail

Retail

The retail industry ranks fifth overall, with a performance that is above sufficient (6.5). Companies in this industry are spread from the top 10 to the bottom five in the overall ranking.

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42 6.25 Bank

Bank

Banking is one of the most diverse industries when looking across all dimensions. The companies are among the best in some dimensions and in the bottom tier in others.

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38 6.25 Food retail

Food retail

With the presence of online grocers, the food retail industry has changed the last years. In general, the companies that offer online purchase show a higher digital maturity compared to the traditional food retailers.

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38 6.25 TV & broadband

TV & broadband

TV & broadband has great room for improvement in all dimensions. The industry ranks among the bottom three, just ahead of energy and consumer products (food).

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33 6 Energy

Energy

Energy continues to be one of the low-performing industries in Norway, and it needs to transform to face the increased pressure of digitalization.

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25 5.5 Consumer products (food)

Consumer products (food)

Consumer products (food) continues to be the industry with the poorest overall performance. The industry ranks bottom in four dimensions.

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Key findings

Our Key findings section offers detailed information about the researched Norwegian companies digital maturity by dimension, showing status by category and also the top five best performing companies. Click the dimension tabs below to learn more.

Grade scale: 4 (failed), 5 (poor), 6 (sufficient), 7 (satisfactory), 8 (good), 9 (excellent) and 10 (outstanding)

Digital Marketing

Norwegian companies show a large variance of digital maturity within digital marketing. This could be due to deliberate strategies, or because the companies are not aware of the possibilities within and the importance of digital marketing.

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Pay per click

Display ads in main media

Cross-linking

Re-targeted advertising

Affiliate marketing

Norway top 5

  • 7.5

    SAS

    Passenger transportation

    Norway

    B2C
  • 7.5

    Fjordkraft

    Energy

    Norway

    B2C
  • 7

    FINN.no

    Media

    Norway

    B2C
  • 6.75

    XXL

    Retail

    Norway

    B2C
  • 6.5

    Telenor

    Telecom

    Norway

    B2C

Digital product experience

Norwegian companies show a high level of digital maturity within digital product experience and meet many of the consumers’ high expectations. However, there is still room for improvement, and they should look to the leading companies within this dimension for best practices.

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Detailed product/services data

Promoting campaigns in the website

Content sharing via social media

Product comparisons

Product reviews

Intergration with social media

Norway top 5

  • 9

    Telenor

    Telecom

    Norway

    B2C
  • 8.75

    Telia

    Telecom

    Norway

    B2C
  • 8.75

    Elkjøp Norge

    Retail

    Norway

    B2C
  • 8.75

    DNB

    Bank

    Norway

    B2C
  • 8.5

    Komplett.no

    Retail

    Norway

    B2C

E-commerce

Norwegian companies show a large variety of digital maturity within this dimension. In a digital and globalized world, they face competition from the international market, and to keep up to international standards they should increase their ability to sell via digital channels.

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Product availability

Click and collect

Chat service as sales support

Cross-selling

Fast delivery option

Norway top 5

  • 8.25

    Vinmonopolet

    Food retail

    Norway

    B2C
  • 8.25

    Elkjøp Norge

    Retail

    Norway

    B2C
  • 8

    Telia

    Telecom

    Norway

    B2C
  • 7.75

    Komplett.no

    Retail

    Norway

    B2C
  • 7.5

    Storebrand Forsikring

    Insurance

    Norway

    B2C

E-CRM

In e-CRM, only the top 10 companies achieve a satisfactory level of digital maturity. This implies that there are opportunities for those willing to invest.

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Online customer profiles

FAQs

Real-time chat service

Customers loyalty programs

Customers are able to give feesback online

Call-back services

Norway top 5

  • 7.75

    Telia

    Telecom

    Norway

    B2C
  • 7.5

    NSB

    Passenger transportation

    Norway

    B2C
  • 7.25

    MENY

    Food retail

    Norway

    B2C
  • 7.25

    Telenor

    Telecom

    Norway

    B2C
  • 7.25

    DNB

    Bank

    Norway

    B2C

Mobile

Norwegian companies perform well in mobile. This is first and foremost due to well-developed mobile websites, and a trend is that some industries are investing less in mobile applications.

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Mobile optimized sites

Mobile commerce

iOS applications

Android application

iPad application

Norway top 5

  • 8.75

    FINN.no

    Media

    Norway

    B2C
  • 8.5

    VG

    Media

    Norway

    B2C
  • 8.5

    Kolonial.no

    Food retail

    Norway

    B2C
  • 8.25

    Telenor

    Telecom

    Norway

    B2C
  • 8.25

    SpareBank 1 Forsikring

    Insurance

    Norway

    B2C

Social media

All Norwegian companies are present on at least one of the major social media platforms. Most companies use Facebook as their primary social media platform, and they could improve by encouraging more two-way communication with their customers and taking advantage of the strengths of other social media platforms.

Percentages indicate what share of the evaluated companies that are utilizing the below listed categories as part of their digital customer interface.

Facebook

YouTube

Instagram

Twitter

LinkedIn

Snapchat

Pinterest

Norway top 5

  • 8.5

    NRK

    Media

    Norway

    B2C
  • 8.25

    Telia

    Telecom

    Norway

    B2C
  • 8

    VG

    Media

    Norway

    B2C
  • 8

    TV2 Gruppen

    Media

    Norway

    B2C
  • 8

    MTG

    Media

    Norway

    B2C

Contact us

Contact us for more information and details about this research, about BearingPoint’s digital transformation capabilities and experiences, or to benchmark your company’s digital maturity.

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Feel free to contact our subject-matter experts and study authors directly. 

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